How to Build Buzz

Practical ways to build buzz and attract more customers. From local partnerships to digital presence, make it easy for people to find and return to your venue.

Want More Customers to Build Buzz?

Building buzz and attracting new customers starts with understanding your local market and showing up where your audience is. Whether you’re targeting office workers, tourists, or locals, small, consistent actions can make a big impact. Key ways to grow your customer base include:

  • Know your market: Partner with nearby businesses, hotels, and community groups to increase visibility
  • Offer entertainment: Events like live music or quiz nights can attract new audiences
  • Maximise slow periods: Use targeted promotions (e.g. “Try it Tuesday”) to drive traffic on quieter days
  • Leverage your regulars: Encourage referrals, build a database, and reward loyalty
  • Get online: A strong website and social presence help customers discover you and act as always-on advertising

Together, these simple tactics help keep your venue visible, relevant, and top of mind