Our Purpose
About
Goodman Fielder
Goodman Fielder is a leading global food company with over 120 brands and a broad portfolio of ingredients.
Since 1909, Goodman Fielder has evolved and adapted to ensure we are consistently producing food that our customers and consumers will love. As trends change we adapt our products accordingly and ensuring we deliver on our promise of winning on taste and our purpose of making everyday food better for everyone.
With a range of leading local and international brands, we have a national presence across several food categories, appealing to different channels and segments. Whether you are a small bakery, cafe, large restaurant or hotel, we deliver a variety of great products and ingredients you and your customers will love.
Yes, we supply food and beverage products to hospitality businesses across New Zealand, but we think of ourselves as your food partner first. Alongside supply, we offer free tools like our Recipe Calculator, practical guides through The Menu Board, and a team that's actually there when you need them.
We supply 66 trusted New Zealand food and beverage brands across 555 product lines, including Meadow Fresh and La Famiglia. See all our brands →
Every size. We work with independent cafés, bakeries, restaurants, takeaways, dairies, convenience stores, retail, caterers and hotels, not just the big chains.
Yes. Caterers and hotels are among the hospitality businesses we support.
Our free Recipe Calculator helps you cost recipes and set menu prices with confidence. The Menu Board has ongoing guides on food costing, menu pricing and running a more profitable business.
Get in touch with our team and we'll talk through what your business needs, or sign-up as a customer
Yes. We're part of Wilmar International, Asia's leading agribusiness group, which we joined in 2019. That gives us the backing to keep investing in New Zealand hospitality, while staying a genuinely local team.
Yes. Our Baking Specialist team combines a sales role with a genuine baking background, so they can help troubleshoot a technical bake problem, not just process an order.
Yes. We're proud partners of the Restaurant Association of New Zealand and the NZ Specialty Coffee Association (NZSCA), and one of our team sits on the NZSCA board.
Sustainability
At Goodman Fielder
Get to Know
Our Brands and Products
We boast some of New Zealand's most loved and trusted brands with an extensive range of wholesale food products.
Whether you're looking for fresh white milk, cultured products, yoghurt or cheese, European inspired breads, plant-based barista milks, premium flours and oils, we've got you covered.
Learn more about some of New Zealand’s leading food brands and our Foodservice product range.
