About Us

Who we are

We're Goodman Fielder Food Service, your food partner for New Zealand hospitality. Whether you're running a café, a bakery, a restaurant, a takeaway, a dairy, a catering business or a hotel kitchen, we're here to help you thrive your way. Our New Zealand story goes back to 1968, when Patrick Goodman brought together eight bakeries to form the Quality Bakers co-operative. Today we bring together 66 trusted food and beverage brands across 555 product lines, with real tools and honest advice, so you've got more than a supplier in your corner. You've got a partner.

We're also part of Wilmar International, Asia's leading agribusiness group. That gives us the scale and backing to keep investing in New Zealand hospitality, while staying a genuinely local team who knows this market.

Our purpose

We're here to help New Zealand hospitality businesses succeed. That's not just about keeping your shelves stocked, it's giving you the insight, tools and support to run a more profitable business, whatever size that business is. We're all in this together, so we've got your back.

That purpose goes back a long way. Our story starts in 1968, when Patrick Goodman brought eight New Zealand bakeries together to form the Quality Bakers co-operative, the beginning of what would grow into Goodman Fielder. In 1986, that New Zealand business merged with Australia's Fielder Gillespie Davis to form Goodman Fielder Ltd, and over the years since we've added brands New Zealand hospitality already trusts, including Meadow Fresh.

How we help you succeed

Products & brands. 66 brands and 555 product lines you already know and trust, so quality is one less thing to worry about. See all our brands

Business tools. Not sure what to charge for a dish? Our free Recipe Calculator works out cost per serve and margin in minutes, so pricing is a decision, not a guess.

Straight-up advice. The Menu Board is where we put everything we know about food costing, menu planning and running a leaner kitchen, including our guide on how to calculate food cost.

Hands-on technical know-how. Bake not rising right? Our Baking Specialist team knows the answer, because they've been there. They're part of our team, with real baking backgrounds, so they can troubleshoot a technical bake problem, not just take your order.

A team that's got your back. A local team, 1,700 people strong across New Zealand, who understand hospitality. You're never just a login and an order history to us.

Who we support

We work alongside hospitality businesses across New Zealand, including:

• Cafés
• Bakeries
• Restaurants
• Takeaways
• Dairies and convenience stores
• Ethnic retail
• Caterers
• Hotels and accommodation providers

Our Brands

From everyday essentials to specialty ingredients, our 66-strong brand portfolio is built on consistency operators can rely on: names like Meadow Fresh and La Famiglia that your customers already know.

See our full range of brands

Straight-up advice, whenever you need it

Everything we've learned from working alongside New Zealand kitchens goes into The Menu Board: free guides, benchmarks and tools on food costing, menu pricing and running a leaner operation. Start with our Recipe Calculator to cost out a dish in minutes, or have a browse through our business playbooks when you've got five spare minutes.

Here for New Zealand hospitality

We work with over 9,000 hospitality businesses across New Zealand, backed by 12 manufacturing sites and a 1,700-strong team nationwide. Our New Zealand story goes back to 1968, and we like getting out from behind the desk. You'll find us at events like the Auckland Food Show each year, backing the operators who make this industry what it is.

Backed by the industry we serve

We don't just supply hospitality, we back the organisations that support it. We're proud partners of the Restaurant Association of New Zealand, a national industry body that provides advocacy, legal advice, and business support resources to help hospitality operators succeed.

We're also partners of the NZ Specialty Coffee Association (NZSCA) (new page). Meadow Fresh has been the principal sponsor of the NZSCA for more than 10 years, supporting the NZ Barista Championship, the NZ Latte Art Championship, the NZ Cup Tasters Championship and the NZ Brewers Cup. That's why you'll see Meadow Fresh described as "The Milk Behind the Masters". Sarah McMath, our Marketing Manager, sits on the NZSCA board as 2nd Vice President, helping shape the association's event programme and support New Zealand's specialty coffee talent.

We're also a signatory of the Kai Commitment, New Zealand's national programme to reduce food waste across the industry, alongside businesses like Fonterra and Foodstuffs.

Read about our Restaurant Association partnership  |  Read about our NZSCA partnership

Working Towards Our Sustainability Goals

We're working to make sustainability simpler across everything we do, from packaging to waste. Our milk bottles now use around 30% recycled material, and we're a signatory of the Kai Commitment, New Zealand's national food waste reduction programme.

Read more about what we're doing

Stories from businesses like yours

"It's a team effort so you need great staff, you need great service and you need great, reliable partners who deliver your quality products each time."
- Sapan Parikh, Owner, KOL

"Having the right ingredients, having them turn up on time is key because if we're on point our customers know that they can come here and we can deliver what we needed to deliver every single time."
-John, Muzza's Pies 

"We love Goodman Fielder because they're very consistent on their ingredients, they're easy to talk to and drivers are very friendly."
-Demi, Co-owner & Head Baker, Moreno Café

"Find more customer stories on The Menu Board