If you haven’t had the chance to plan a full campaign, don’t worry, here are a few simple ideas to help you still make the most of the occasion.
Run a "Nominate a Mum" campaign
This is an easy win you can launch on your social channels straight away. Invite your followers to tag or nominate a mum who deserves a special meal out—even offering a simple voucher as a prize can spark engagement, build goodwill, and expand your reach ahead of the day. Keep it straightforward and let your community help spread the word.
Don't forget to make it easy for people to book
Lots of families tend to book at the last minute, so make it as easy as possible for them to secure a spot. Keep your booking link visible and accessible—highlight it in your Instagram bio, pin it to your Facebook page, and ensure your Google Business profile is current. If you’re already fully booked, say so—promoting a waitlist still generates interest and helps you capture potential customers for next time.
Create sharable moments
Think about one element in your venue that mums—or their families—will want to snap and share. It might be a handwritten note for each mum, a beautifully designed menu, a standout cocktail, or fresh flowers from a local florist you’ve partnered with. On Mother’s Day, some of the most effective marketing comes straight from your customers’ phones.
It’s also not too late to organise a simple collaboration. A quick chat with a nearby florist could lead to table arrangements, a small takeaway gift for mums, or even a joint social post that taps into both of your audiences. It adds a memorable touch to the experience while supporting another local business.