Trends & Events

World Coffee Day 2025

Celebrating the people, the passion, and pour behind every cup – with coffee shouts and good vibes this World Coffee Day!

TMB WCD
Happy World Coffee Day!


To celebrate, we hit the streets of Auckland yesterday morning, spreading coffee (and milk) joy outside Britomart Station with free coffee cards to redeem at some of our favourite local cafés.

It was our way of showing love for the incredible people behind New Zealand’s vibrant café scene. From baristas and café owners to roasters and milk pourers, we see the passion that goes into every cup — and we’re proud to be part of that story.

A big shoutout to our roasting partners — Mojo, MELBA, Atomic, and Counter Espresso — for helping us share the coffee love and making this celebration even more special.

Our friendly Meadow Fresh mascot was there too, bringing smiles, snapping selfies, and helping spread the joy.

To all the hardworking coffee heroes out there — happy World Coffee Day, and thank you for everything you do, every day!