Restaurant Profile

The White Lady

We chat with Max Washer, third-generation owner of White Lady (est. 1948).

The White Lady

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@thewhiteladynz

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In this in-depth interview, the family behind The White Lady shares the story of Auckland’s iconic takeaway, a family-run business operating every night since 1948. Rooted in generations of passion and dedication, they reflect on how consistency and commitment have kept them at the heart of the city’s food scene.

With a focus on quality and reliability, they explain how strong partnerships with trusted suppliers like Goodman Fielder ensure that every burger served meets their high standards. More than just a business, The White Lady is a beloved Auckland institution—working to deliver the same great taste night after night.

Watch the full interview to discover how this family business has thrived through decades of challenges, and why they hope to see The White Lady’s legacy continue to grow across New Zealand.