Simon passes on his easy tips for a successful café set up:

Less is More

A good way to keep your business as simple as possible is to minimise the number of suppliers that you have – this will make ordering, delivery, invoicing and payment so much simpler and easier.

Know your customer

Make sure you do your research and understand your customer base. Know who’s driving and walking past your café every day, and try to find out as much as you can about the demographic of your customers. Then you can plan a menu that works well for your customer base, with some unique menu items that stand out from the crowd. Ask the Goodman Fielder Food Service team for advice on how to tailor your menu to give you an edge on your local competitors, as well as make the most of our extensive food offering.

Sustainability

Partner with suppliers who share your sustainability goals – reducing food waste, eliminating single use plastics, and recycling and re-using – actions that have a positive impact on our planet. Goodman Fielder is working towards supporting our customers to build better ways of doing business, and reaching our own goals of sustainably sourced packaging and ingredients, and halving our food waste by 2030.

Goodman Fielder Food Service:

• Online ordering: Customers can order their food supplies online at goodmanfieldershop.co.nz until 9pm every day for next day delivery. And enjoy 20% off your first online order (terms and conditions apply)
• Frequent, consistent delivery: Our efficient delivery schedule allows cafes to make smaller orders, which helps minimise waste.
• Special pricing: Customers using our easy online ordering system goodmanfieldershop.co.nz can access special pricing offers, ultimately making for a better bottom line.
• Food trends: As an international business, Goodman Fielder Food Service is up to date with global food trends. We pass on our insights to our customers so they can provide the best possible food and drinks.
• Huge variety: We have an extensive product range with over 1200 items. If you have a suggestion of something you would like us to offer, let us know!

As Territory Sales Manager for the Auckland area, Rebecca Dallas’ priority is café success! She has a good understanding of the day-to-day challenges faced by café owners, and ensures her customers are getting the most from Goodman Fielder’s inspirational range of products and excellent customer service.

Here are Rebecca’s three key insights to café success:

Choose a quality supplier

Goodman Fielder Food Service has an excellent level of service, exceptional product quality, as well as consistent delivery. Think about what’s important to your café, what helps with the day-to-day smooth running and choose a supplier who fits with your goals and values.

A quality supplier is important in every industry, but in the food industry, it is especially so. When it comes to your coffee and food menu, you want to be offering products that you trust and your customers will love. Quality milk is critical to making great coffee. Goodman Fielder’s range of Meadow Fresh milks provide the consistency and quality you need when creating latte art, or making quality coffee that New Zealanders love.

Communication is key

We love it when our customers ask us lots of questions. It can be a scary process starting a new café, but there are plenty of people keen to see you do well. There is no question or problem too small or detailed. Find out everything you want to know about Goodman Fielder Food Service delivery, range of products, pricing, ordering and customer service. Email us your questions or talk to us – we have lots of experience helping cafes become established in New Zealand, and we have plenty of local business know-how to share.

Customer loyalty wins!

Make sure you get to know your customers by learning their names and remembering their orders. It’s a clear sign of success when cafes have a steady stream of loyal, regular customers who are coming in for great coffee, delicious food and, best of all, café staff know their name!